Introducing BUSY WOMAN - by Charcoal.



Designed for the modern woman who balances it all with effortless style, featuring chic day-to-night pieces that transition seamlessly from the boardroom to evening soirees. Tailored silhouettes, elevated fabrics, and understated details create a balance of sophistication and practicality.

The campaign, Busy Woman, brings these designs to life, following a dynamic protagonist through Sydney’s bustling streets—from her first morning meeting to a glamorous evening gathering—highlighting how each piece empowers confidence and style, no matter the occasion.